Here's the #1 question I get asked, no matter what subject I'm teaching...
"How can I get traffic?"
Here are the questions that everyone SHOULD be asking:
"How can I get my product in front of thousands of people who all just bought something that my product would complement perfectly?
(like selling a bow to someone who just bought arrows...)
How can I drive thousands of these motivated customers to my pages, without spending a single cent?
(And without breaking the law...)
How can I automate the whole process, so I don't have to lift a finger?
Those are some GOOD questions and here is an interesting answer...
Welcome to Marketing Strategies Review
Mark Joyner has announced a new initiative based on his ideas on Integration Marketing (what others call joint ventures and alliances) which includes a free ebook version of his next book cunning titled "Integration Marketing: How Small Businesses Become Big Businesses - and Big Businesses Become Empires".
Here is a 3 minute introduction video from Mark Joyner introducing Integration Marketing.
Integration Marketing: The Idea
The book starts with stories from Mark's past with a powerful example on the most important factor of leadership. I'm not telling you what it is - the book is free - but it's not obvious but when you know it, you suddenly understand.
Integration Marketing: A Developing Concept
Mark Joyner started off defining integration marketing as:
The integration of one marketing process into another.
But he has now extended and developed the concept into:
The integration of a unit of marketing value into an existing integration point.
The first definition is easy to understand, the second is not so clear but has more power to get the old grey cells working when you know:
* Unit of marketing value means a marketing message e.g. an offer or brand promotion
* Integration point is where the message will receive automatic eyeball attention
Integration Marketing: The Strategy
What do you want?
How about Mark's three magic words - more profit faster.
Sounds right to me.
In a few pages the book explains how the Integration Marketing strategy works and can pay-off big time for you and covers internal integration marketing and external integration marketing.
Internal integration marketing is offering up-sells and cross-sells while external integration marketing is working with JV partnersfor cross-promotions of each others' services.
Integration Marketing Mastery
Mark then takes you through some mathematics to establish whether the integration marketing proposal will add value or reduce it (even with affiliate products where there is no financial cost, you still have the time and energy involved and the opportunity cost of that time to consider.)
This may make your head hurt but after you have read it a couple of times it makes sense and then if you practice applying the concepts to assessing opportunities, you see the relevance and power.
Integration Marketing Conclusion
I like this book a lot and even more because it is free.
Mark Joyner takes an idea that can be very complicated and unwieldy and strips it down to the basics and explains it in a simple, logical way.
The ebook is short - the PDF runs to 49 pages so it doesn't take long to read.
The book is certainly highly recommended to read as it tells you "what to do".
It does however leave you to figure out the "how" but there is an up-sell that introduces the Integration Marketing Starter Kit with a one time offer and a money back guarantee.
I trust Mark Joyner and all my dealings with his companies have been excellent. I didn't have any problems with deciding to opt-in for the up-sell of the Integration Marketing Starter Kit.
