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We've packaged a wealth of small business intelligence into quick-read summaries and handy MP3 audio versions -- so you can get the critical guidance you need to protect your business from becoming another statistic...
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| Estimates for small businesses with employees indicate there were 649,700 new firms and 564,900 closures in 2006 and that only 44 percent of new businesses survive at least four years*.
* Source: U.S. Small Business Administration
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How can you ensure your business not only survives but becomes a small business success story?
Learn from the experts using Soundview's Small Business Success Collection ...
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Starting a new business is a challenge in itself, but guaranteeing that it succeeds in the long term is at most a 50/50 proposition. In order to shift the odds in your favor, you need advice from the experts. Soundview brings those experts together in our new Small Business Success Collection. These 10 summaries cover the gamut from starting a new business, to turning things around in a slump, to achieving your vision.
Order your Small Business Success Collection today and begin learning from experts like Guy Kawasaki, Bo Burlingham and Gary Hoover. The online version is only $29.95 ($63 for non-subscribers) and the print version is $39.95 ($73 for non-subscribers). That’s a small investment for the wealth of business intelligence you’ll receive. Order yours today!
Soundview's Small Business Success Collection includes professional summaries of all these top business books:
Never Bet the Farm Anthony L. Iaquinto and Stephen Spinelli Jr.
Entrepreneur: Be prepared. Never Bet the Farm celebrates entrepreneurship in its entirety, presenting a framework that can help entrepreneurs reduce risks and simplify decision-making. It is at once both encouraging and cautionary, but neither a textbook how-to nor an inspirational tome lacking substance. “We’re living in a world with unimaginable adversity and invisible threats,” writes Iaquinto. “Why should entrepreneurs be any different from a Boy Scout following his motto, ‘Be prepared?’” |
The Art of the Start Guy Kawasaki
Kawasaki writes that his goal is to help you use your knowledge, love and determination to create something great without getting bogged down in theory and unnecessary details. At Apple in the 1980s, Kawasaki turned ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, he has field-tested his ideas with dozens of newly hatched companies. He takes you through every phase of creating a business, from the very basics of raising money and designing a business model through eventually giving back to society. |
Small Giants Bo Burlingham
Most books about successful businesses focus on public companies. But Inc. magazine Editor Bo Burlingham focuses on privately held companies marching to the beat of a different drum. In Small Giants, he profiles 14 of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing and Zingerman’s Community of Businesses. Burlingham takes readers inside these companies to determine the elusive “mojo” that makes them great. |
Hoover's Vision Gary Hoover
Gary Hoover, the founder of BOOKSTOP, Inc. and Hoover’s Inc., lays out a plan that can turn an enterprise into a success by showing entrepreneurs how to address inputs with an open mind, and see more than what others envision. Demonstrating how leaders can recognize the importance of history and trends, Hoover drives business owners to create and feed a clear and consistent vision, and helps them find the essential qualities of entrepreneurial leadership. |
Small Business Turnaround Marc Kramer
What do you do when sales start lagging, key employees start leaving, and customers start bolting to the competition? Consultant Kramer offers a step-by-step manual for turning around your small business — from writing updated business, marketing and operating plans to cutting costs, boosting sales and getting vendors and creditors on your side. |
The Nokia Revolution Dan Steinbock
How did a small pulp mill in Finland become the leading worldwide force in cellular and mobile telephone technology? The Nokia Corp. gained and maintains its position at the head of this rapidly changing technology field using strategic intent, global focus, strategic market-making, global research and development, and a focus on people. |
How Customers Think Gerald Zaltman
Why do 80 percent of new products fail despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. Customer behavior toward products and brands is often driven by the unconscious, rather than the conscious. Zaltman explains how the brains, minds, and memories of consumers work, and how marketers can effectively leverage that information in their strategies. |
Never Eat Alone Keith Ferrazzi
Lays out the specific steps — and inner mind-set — he uses to reach out to connect with the thousands of colleagues, friends and associates on his Rolodex, and shows readers how to connect with the people they want to know. His advice covers topics such as handling rejection, getting past gatekeepers, becoming a “conference commando,” as well as the timeless strategies that separate desperate glad-handers from genuine relationship builders. |
The Speed of Trust Stephen M. R. Covey
According to Covey, trust is one of the essential elements of business, and the ability to create, preserve and restore trust has become one of the most important skills today, inside and outside the office. In The Speed of Trust, Covey gives his readers all the key tools to cultivating trust in their relationships, while offering up the wisdom of other great leaders on the topic. |
Mastering Business Negotiation Roy J. Lewicki & Alexander Hiam
A valuable resource for any leader or manager who needs practical strategies when conducting business negotiations. Lewicki and Hiam assert that the basic skills and techniques of what they call “the master negotiator” are essential for resolving conflicts, handling difficult conversations and managing good business deals. |
Soundview Executive Book Summaries have been helping successful business people around the world for over 25 years. Learn how to put them to work for you.
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Subscriber Benefits:
1. What You’ll Get Each month you'll receive two or three eight-page summaries of the best business books each month -- 30 a year.
2. If you choose the audio summaries, you'll also receive a cassette or CD each month --- 12 per year --- with specially scripted audio summaries and reviews.
3. A monthly supplement called "Speed Reviews" containing reviews of additional top business books.
4. Subscribe Now! Special Bonus: Today, when you subscribe, you'll receive 5 of our most popular summaries -- FREE! (valued up to $45!)
5. Access to our research department -- tell us exactly what your problem is and we will try to recommend a book that will provide the answer.
Sincerely,
Octavio Urzua
info@audiobookslearning.com |
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